Trademarks and copyrights are a business's identity, and for more than 15 years, many companies have turned to Laura Kees to protect and manage their domestic and global trademarks and copyrights. Laura concentrates her practice on managing trademark and copyright portfolios; counseling clients on risks associated with proposed names and marks; evaluating when applications for domestic and/or international registration should be filed and advising how and when to maintain those registrations. Laura works with a variety of large portfolio clients and utilizes an international network of IP attorneys to ensure that those clients' trademark and copyright assets are adequately protected through registration in jurisdictions in which the client does, or anticipates doing, business. Her experience also includes creating brand usage programs and reviewing sweepstakes and other promotions, including proper use of trademarks and conditions on sweepstakes prizes. Laura is a Double Gator, having earned her law degree with IP Certification and bachelor's degree in business administration from the University of Florida. She received one of the most prestigious honors awarded to University of Florida students when she was inducted into the university's Hall of Fame.