Daniel Goldberg

Daniel Goldberg

Frankfurt Kurnit Klein & Selz, Chair

Los Angeles, California

Daniel M. Goldberg is Chair of the Privacy & Data Security Group, and a leader in Ad Tech. He has been consistently recognized by top legal rating organizations including Chambers USA (2020-2022), Chambers Global (2020-2022), Law360 (“Top Attorneys Under 40” in Cybersecurity & Privacy – 2020), The Legal 500 (Cyber Law (including Data Privacy and Data Protection) – 2020-2021), and Super Lawyers (“Rising Star” for Southern California – 2020-2022). Mr. Goldberg counsels clients on all matters involving data – from collection and monetization to storage and security. He helps clients evaluate the legality of their proposed projects and products, develop data protection programs and policies, conduct due diligence on fundraising and acquisitions, and respond to data breaches and regulatory inquiries. He is at the forefront of privacy and data security law, regularly advising clients on the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). He is now preparing clients for the wave of new state privacy laws taking effect in 2023, including the California Privacy Rights Act (CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), and the Utah Consumer Privacy Act (UCPA). Mr. Goldberg has special expertise in ad tech and technology transactions. He routinely negotiates complex deals on behalf of top agencies, brands, and technology providers involving media buys, programmatic advertising, customer matching, data clean rooms, and data licensing. He helps clients navigate legal concerns around sensitive data (such as geolocation and health data) and emerging technologies (such as facial detection/recognition and NFT/blockchain), and across devices and platforms (such as mobile and social). He also represents many companies in the video game sector, helping them address industry-specific concerns around data processing. Mr. Goldberg helped lead the effort to publish GALA’s “Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing.” The book is the first-ever guide to how privacy laws affect marketing and advertising around the world. Mr. Goldberg frequently speaks at conferences and programs, including those sponsored by South by Southwest (SXSW), Social Media Week (SMW), International Association of Privacy Professionals (IAPP), Children’s Advertising Review Unit (CARU), Entertainment Software Rating Board (ESRB), Media Law Resource Center (MLRC), Global Advertising Lawyers Alliance (GALA), Interactive Advertising Bureau (IAB), International Advertising Association (IAA), Brand Activation Association (BAA), Association of National Advertisers (ANA), and many others. He routinely guest lectures at top universities, including University of Southern California (USC) and New York University (NYU), and contributes to the Firm’s Advertising Law Updates blog. He also takes on leadership roles, including as a Vice President on the Board of Directors for IAA, a CCPA Roundtable Co-Leader for IAB, Founding Member and Co-Chair of the MLRC Data Privacy Committee, Founding Member of the Privacy/Cyber Section of the LA County Bar Association (LACBA), former KnowledgeNet Co-Chair for the Los Angeles Chapter of IAPP, and Founding Member and Former Chair of the USC Alumni Entrepreneurs Network. Prior to joining Frankfurt Kurnit, Mr. Goldberg worked at BakerHostetler and Bryan Cave, where he litigated in federal and state courts. He also helped launch a fintech startup, which was acquired by a multi-national corporation. Mr. Goldberg combines his litigation roots, technical understanding of technology, and insider’s perspective on entrepreneurship to deliver cost-effective representation for his clients. Mr. Goldberg is a graduate of UCLA and USC School of Law. He is certified as an Information Privacy Professional (CIPP/US) and admitted to practice in California.


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Frankfurt Kurnit Klein & Selz

  • Chair
    Oct 2021 ∼ Present 1 year
  • Partner
    Jan 2021 ∼ Oct 2021 8 months
  • Counsel
    Feb 2019 ∼ Jan 2021 1 year
  • Associate
    Sep 2016 ∼ Feb 2019 2 years
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Baker & Hostetler LLP

  • Associate
    Nov 2015* ∼ Sep 2016 9 months
Firm Prospects attorney tracking launched in 2015/2016. Prior employment history currently unavailable.


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